Luke Breadon

MasterChef Dining

E-comm website

MasterChef Dining website
MasterChef Dining website

The brief

MasterChef Dining was a popup dining experience in Sydney during the second season of the Aussie television phenomenon MasterChef. The brief was to produce an e-commerce driven website, providing information on the popup and allowing bookings.

Design solution

I designed and built a WordPress website using Elementor. The result was a responsive website which had a unique industrial-style identity which still harking to the core brand. The popup was a huge success, with 91% of booking slots sold out across Sydney and Melbourne.

What was my input?

I was engaged as the sole designer and developer for the project, including the build of the website and additional Mailchimp-driven email marketing.