Luke Breadon


Health magazine

OnTrack Magazine

The brief

During my time as creative director at Shoestring Media Group (now Startup Daily), I regularly worked with startup partners to produce a range of marketing comms. The brief for this project came from a wellness company looking to showcase their thought leadership through a monthly printed magazine to be made available for free to patrons in their wellness centres.

Design solution

I designed a monthly magazine along with its branding. The bold colours and friendly brand motifs mimicked the wellness centre’s branding and became an inviting platform for brand awareness and customer engagement. My designs saw circulation in 5 wellness centres throughout Sydney.

What was my input?

I was engaged as the sole designer for this magazine, producing it with Adobe InDesign, exporting finished art to PDF and liaising with a print production house.