During my time as Creative Director at Shoestring Media Group, it was my task to re-imagine the brand, which was previously a basic wordmark.
I created a logo and brand guidelines, used to design assets across digital and print. I also created a custom shoe lace inspired typeface which brought it all together.
I was engaged as the sole designer for the project, including the typography, visual concepting and finished artwork. Shoestring was acquired by Pinstripe Media and continues running today, rebranded as Startup Daily.