Luke Breadon


Facebook competition

Tyrannosaurs - Facebook Page

The brief

Tyrannosaurs was an installation within the Australian Museum. 

The brief was to design a social competition on the Australian Museum’s Facebook page.

Design solution

I designed an immersive Facebook page with a built-in lead capture form which doubled as the competition entry mechanic.

What was my input?

I was engaged as the sole designer and developer for the project. The competition resulted in over 1200 entrants over six weeks.