Luke Breadon

Unexpected Item in the Bagging Area

Theatre poster

Unexpected Item in the Bagging Area
"Unexpected Item in the Bagging Area" Poster

The brief

Unexpected Item in the Bagging Area is the name of a theatre production produced by the Institute for Contemporary Theatre (formerly BRICTT) for the Brighton UK Fringe Festival.

The brief was to design the branding for the show, along with a poster to promote the show.

Design solution

I designed a range of visual concepts, incorporating bespoke photography and custom typography. The final poster was a striking design that plays with balance, contrast and colour connotations, whilst exploring the narrative arc of the Frankenstein adaptation.

What was my input?

I was engaged as the sole designer for the project, including the typography, visual concepting and finished artwork. I was also the branding designer for the performing arts school itself.