Luke Breadon


Musical website

Wicked website
Wicked website

The brief

Wicked is a global musical phenomenon. During it’s 2012 run in Australia I was tasked with designing the show’s website and associated email marketing.

Design solution

I designed a responsive website that heavily leveraged the witchy green energy of the show’s global brand guidelines. Unlike the UK website, this was the first Wicked website to be designed responsively, allowing for a far more customer-optimised experience as mobile internet usage had begun to dominate desktop.

What was my input?

I was engaged as the sole designer for the website, working alongside a web developer to produce the WordPress website. I also designed and build dozens of booking-focused responsive email campaigns.