Zip is the second largest buy now pay later service in Australia. A key component of Zip’s success is leveraging the respective databases of Zip and its merchant partners, such as Boohoo. The brief for this campaign was to design a bespoke email marketing campaign for Boohoo, one of Zip’s fashion retail partners.
Designing the campaign assets in Figma, the result was an email campaign that perfectly melded Boohoo’s high quality photography with Zip’s brand guidelines. The email was responsive and included animation to further add delight for customers.
I was engaged as the sole designer for the project. I worked in liaison with a developer to build the email and deploy through Braze.